by adventureadagency | Dec 17, 2016 | Blog, Marketing
Product, Price, Place, Promotion. In marketing, we like to call these the four Ps. These four strategy perspectives are a powerful way to examine any product or service and its marketing strategy. Whether evaluating someone else’s product or service or your own, by...
by adventureadagency | Dec 13, 2016 | Blog, Marketing, Social Media
Who are you? What are you about? What do people think when they first meet you? These questions are weird to think about, because we do not often stop to consider them. We are more focused on what we are doing, not why we are doing it. The problem is that whether or...
by adventureadagency | Dec 9, 2016 | Advertising, Blog
When we think about advertising, it is easy to quickly just think about television commercials and billboards on the side of a highway. However, advertising is much more than that. Advertising continues to evolve and change every day. What advertising meant last year...
by adventureadagency | Nov 30, 2016 | Blog
Women are key in making buying decisions, especially within households. As you segment your target market, you may find more and more that your target market is made up of primarily women. In fact, data shows that women make 85% of all consumer purchases, and the...
by adventureadagency | Nov 17, 2016 | Blog
What makes a website great? What makes a website terrible? The quality and effectiveness of a website really comes down to ten main elements. All of these ten elements are pretty simple, but due to the wide variety of options in each category, sometime people make...
by adventureadagency | Nov 9, 2016 | Advertising, Blog, Marketing
The one essential design principle that spans across every platform of communication is usability. Consequently, user experience can make or break an advertising platform. Any time you are producing content, you are communicating a message, and the ability of this...
