What is CTR?

What is CTR?

One of the cornerstones of digital advertising terms to know is click-through rate, or CTR. This metric provides a ratio of the number of clicks on link or call to action. Click-through rate is calculated by simply dividing the amount of clicks by the amount of...
Refreshing your Social Media Strategy

Refreshing your Social Media Strategy

Has your social media posts gone stale? Do you feel like you post the same stuff over and over again, but you don’t know what else to do? We understand and are here to help inspire you to refresh and strengthen your social media strategy in 2020. Go Back to the...
Building Blocks of a Website

Building Blocks of a Website

We all know and love websites. For business owners, your website may be what you rely on to inform customers about your product and services and to bring customers into your business. Despite being very important to us however, many of us do not understand how...
What is Server-Side Tagging?

What is Server-Side Tagging?

In our complex digital advertising ecosystem, there are a lot of confusing terms for advertisers and business owners to wrap their heads around. From Javascript code to auction dynamics and header bidding, online advertising is a complicated and ever-changing...