by adventureadagency | Dec 22, 2020 | Advertising, Blog
One of the cornerstones of digital advertising terms to know is click-through rate, or CTR. This metric provides a ratio of the number of clicks on link or call to action. Click-through rate is calculated by simply dividing the amount of clicks by the amount of...
by adventureadage | Sep 8, 2020 | Advertising, Blog
We all know and love websites. For business owners, your website may be what you rely on to inform customers about your product and services and to bring customers into your business. Despite being very important to us however, many of us do not understand how...
by adventureadage | Aug 31, 2020 | Advertising, Blog
In our complex digital advertising ecosystem, there are a lot of confusing terms for advertisers and business owners to wrap their heads around. From Javascript code to auction dynamics and header bidding, online advertising is a complicated and ever-changing...
by adventureadage | Jul 16, 2020 | Advertising, Blog
No matter where you turn, you will see a headline on the “Death of the Cookie” affecting advertising with apocalyptic undertones and stress inducing warnings. From AdExchanger to Ad Age, the headlines are about the “death” of third party...
by adventureadage | May 8, 2020 | Advertising, Blog, Social Media
The past few weeks have been a time of unprecedented disruption to almost every part of our daily lives. The current pandemic has upended our routines and changed the way businesses do business. Many businesses have been required to close their physical doors and...
by adventureadage | Mar 22, 2020 | Advertising, Blog
Never heard of a brand persona before? No worries. That is why we are here to help. Every billboard advertisement, social media post, and marketing flyer is an opportunity for you to tell your customers who you are and what you are all about. Each of different items...
