Purpose of Mass Media

Purpose of Mass Media

Mass media is such a part of our everyday lives that much like air we easily forget about it. Yet, in the present day, mass media surrounds us everywhere we go, and researchers have gone as far as to determine that we spend thirty percent of our waking hours engaged...
Where is Advertising going in 2017?

Where is Advertising going in 2017?

Happy New Year! With a new year, there comes new and exciting projects for clients, fresh and fun ideas, and new advertising trends. While the entire advertising industry will get a facelift in 2017, there is one area in specific that is going to grow like crazy and...
Three Channels of Marketing

Three Channels of Marketing

Is your advertising campaign really reaching the audience you want in the way you want? That is an important questions to think about. The problem is how do we answer it. In marketing, there are a number of different ways to reach your consumer, but all of these...
The Evolution of Advertising

The Evolution of Advertising

When we think about advertising, it is easy to quickly just think about television commercials and billboards on the side of a highway. However, advertising is much more than that. Advertising continues to evolve and change every day. What advertising meant last year...
Purpose of Mass Media

Enhancing User Experience

The one essential design principle that spans across every platform of communication is usability. Consequently, user experience can make or break an advertising platform. Any time you are producing content, you are communicating a message, and the ability of this...
Facebook Ads Manager 101

Facebook Ads Manager 101

A majority of the population is on Facebook, or is at least familiar with how the Facebook interface works. If you’re reading this blog, you may have even posted an advertisement for your business on Facebook. Facebook Ads Manager is part of Facebook for Business, and...