by adventureadagency | Oct 19, 2016 | Blog, Marketing
The goal of marketing is ultimately to generate more leads and conversions. Leads refer to people who inquire about your products or services, and conversions refer to those leads that actually buy your products or services. Why do I need lead data? Many businesses...
by adventureadagency | Sep 21, 2016 | Blog
You may have heard the term CRM tossed around in the marketing world, but what exactly is it and how can your business use it? CRM stands for customer relationship management, and it generally refers to software and practices that companies use to manage their...