Better Serving Your Female Customers

Better Serving Your Female Customers

Women are key in making buying decisions, especially within households. As you segment your target market, you may find more and more that your target market is made up of primarily women. In fact, data shows that women make 85% of all consumer purchases, and the...
Twitter Ads 101

Twitter Ads 101

Everyone knows Facebook is doing ads, but did you know Twitter has an ad campaign too? We’re going to give you all the details you need to know about what Twitter ads are and how to use them. There are a few different types of ad campaigns you can use on Twitter,...