by adventureadagency | Dec 22, 2020 | Advertising, Blog
One of the cornerstones of digital advertising terms to know is click-through rate, or CTR. This metric provides a ratio of the number of clicks on link or call to action. Click-through rate is calculated by simply dividing the amount of clicks by the amount of...
by adventureadage | Jan 28, 2020 | Advertising, Blog
Digital Advertising can seem daunting and intimidating for many business owners. Unlike traditional advertising where you can see your ad in the local newspaper or on the billboard beside the highway, digital advertising is not as tangible for business owners....
by adventureadage | Oct 28, 2019 | Advertising, Blog
One of the golden rules of advertising is to go where the “eyeballs” are, and the eyeballs are on Waze. For 110 million drivers worldwide, the Waze app has become an integral part of daily life. An average user spends 10.5 hours per month on Waze, which is more than...