Better Serving Your Female Customers

Better Serving Your Female Customers

Women are key in making buying decisions, especially within households. As you segment your target market, you may find more and more that your target market is made up of primarily women. In fact, data shows that women make 85% of all consumer purchases, and the...
Fact vs. Feeling

Fact vs. Feeling

How many facts do you hear in a day? How many of them do you remember? How many emotions do you feel in a day? How many of them do you remember? Odds are that you remember what you felt more than what you heard or saw. Remember that saying, “people will forget what...