by adventureadagency | Feb 1, 2017 | Blog, Marketing
It seems every business these days has a blog on their company website. Even your local dentist is featuring a blog on his website with weekly tips and how to’s. The fact of the matter is that blogging has lots of benefits for businesses and content marketing such as...
by adventureadagency | Jan 11, 2017 | Advertising, Blog, Marketing
Is your advertising campaign really reaching the audience you want in the way you want? That is an important questions to think about. The problem is how do we answer it. In marketing, there are a number of different ways to reach your consumer, but all of these...
by adventureadagency | Dec 17, 2016 | Blog, Marketing
Product, Price, Place, Promotion. In marketing, we like to call these the four Ps. These four strategy perspectives are a powerful way to examine any product or service and its marketing strategy. Whether evaluating someone else’s product or service or your own, by...
by adventureadagency | Dec 13, 2016 | Blog, Marketing, Social Media
Who are you? What are you about? What do people think when they first meet you? These questions are weird to think about, because we do not often stop to consider them. We are more focused on what we are doing, not why we are doing it. The problem is that whether or...
by adventureadagency | Nov 9, 2016 | Advertising, Blog, Marketing
The one essential design principle that spans across every platform of communication is usability. Consequently, user experience can make or break an advertising platform. Any time you are producing content, you are communicating a message, and the ability of this...
by adventureadagency | Oct 26, 2016 | Blog, Marketing
The only thing more important in marketing than what you are selling is who you are selling your product to and why they should want to buy it. As a result, the very first step in marketing or advertising any product is segmentation, which can be broadly understood as...
