by adventureadagency | Nov 9, 2016 | Advertising, Blog, Marketing
The one essential design principle that spans across every platform of communication is usability. Consequently, user experience can make or break an advertising platform. Any time you are producing content, you are communicating a message, and the ability of this...
by adventureadagency | Oct 26, 2016 | Blog, Marketing
The only thing more important in marketing than what you are selling is who you are selling your product to and why they should want to buy it. As a result, the very first step in marketing or advertising any product is segmentation, which can be broadly understood as...
by adventureadagency | Oct 19, 2016 | Blog, Marketing
The goal of marketing is ultimately to generate more leads and conversions. Leads refer to people who inquire about your products or services, and conversions refer to those leads that actually buy your products or services. Why do I need lead data? Many businesses...
by adventureadagency | Oct 5, 2016 | Blog, Marketing, Social Media
Creating a LinkedIn account is an exciting and necessary step in entering the professional world. When you join LinkedIn, you are joining a professional community for social networking that will allow you to interact and connect with colleagues, friends, and even...
by adventureadagency | Sep 21, 2016 | Blog
You may have heard the term CRM tossed around in the marketing world, but what exactly is it and how can your business use it? CRM stands for customer relationship management, and it generally refers to software and practices that companies use to manage their...
