LinkedIn: Overrated or Underrated?

Among the multitude of social networking sites, there is LinkedIn. If you are advertising already on Facebook, Twitter, and other sites like Instagram, you’ve probably been asking if LinkedIn is worth posting on when it means more work for you.  Well, it all depends on what your business could get out of it.

The real question is: Is LinkedIn overrated and not worth your time or is LinkedIn actually ignored and underrated as a great advertising opportunity?

First, let’s make sure we understand the purpose of LinkedIn. Like Facebook, LinkedIn seeks to connect people with one another. However, Facebook does this in a more informal social space, whereas LinkedIn is set up as a professional network.

Therefore, the content posted and shared on LinkedIn in some way directly links to this purpose.  Some examples of this content could be journal articles, industry news, and hiring opportunities. It is professional business content.

While some professional content can make its way into Facebook and the more social cultural sites, the social content of Facebook and Instagram would stick out like a sore thumb on LinkedIn. Image seeing a gift card give away or a pop-culture video ad on LinkedIn, it would be weird.

Essentially, the take away is that LinkedIn is a professional site where sharing knowledge, resources, and experiences is appreciated and can enhance your brand and reputation, but the direct promotion and marketing of your products and services belongs more on Facebook.

Now to answer the question, is LinkedIn overrated and not worth your time or is LinkedIn actually ignored and underrated as a great advertising opportunity? It depends.

We know that seems like the easy answer, but it is the truth. In most cases, LinkedIn is an underutilized tool by business. Sometimes business lose site of the big picture and focus more on sales and promotions then building brand and reputation.

However, maintaining a LinkedIn can just be overrated for small companies that do not need or want to be spending precious time and resources on something that will unlikely affect their business. Would having a LinkedIn make a big difference on a small boutique store? Probably not.

Take this with a grain of salt though, whether or not you should use LinkedIn also depends on your industry and personal business. If you have questions about your social media strategy, feel free to contact us today with any questions or concerns.