Are Social Media Scheduling Platforms Worth It?
As more and more businesses jump into social media advertising, the more work it seems needs to be done. While Facebook provides the great service of allowing you to schedule your posts, other social media sites such as Twitter, Instagram, or even LinkedIn don’t. While it may seem simple enough to hire a social media manager or two to take on the extra workload and schedule posts throughout the day, the workload does not actually need to be as heavy as it seems.
Many different platforms have come out to allow you to schedule your posts through their application and it posts to social media for you. The major player is Hootsuite, but there is also other platforms such as Social Booster, Buffer, Sproutsocial, and more that are more or less similar to Hootsuite.
Some of the different services include management tools for managing several different social media accounts on one screen, post scheduling, detailed analytics reports, and help with social media campaigns and promotions. While it may seem easy enough to do it all yourself and not spend the money on a social media scheduling platform, here are three simple reasons we think it might be worth it for your business.
- Increased and more engaged viewership. The time of day that you post can have a big effect on how many people see your post and how many people are actually paying attention to the post. There have been many studies done on exactly what is the best time and day of the week to post on the different social media outlets. Through platforms such as Hootsuite, you not only can schedule the post to make sure you hit the perfect time for your audience, but also the Hootsuite software can actually autoschedule the post for you in order to reach the most people.
- Time is money. As the old saying says, your time might be worth the money. How much time are you spending making sure you’re staying up to date on social media that you could rather be using to improve another area of your business or even to have more time with your family? Do you have a big project you keep pushing to the backburner? If this is the case, the money might be worth it. Honestly, with the help of platforms such as Hootsuite you can cut your time about in half just by not having to log in to each account before you use it and constantly flipping back and forth.
- Other features actually make your social media better. Many of these platforms provide additional auxiliary services that will actually make your social media better. For example, social boosters providers 24/7 customer support. Hootsuite provides education videos and assistance in launching a social media campaign. In fact, simply having a platform I have found encourages me to do more with social media, to be creative, and to see how I can improve my posts day by day. Not only will the programs teach you, they will force you to grow and grow your business.
At the same time, social media platforms are not for everyone, and different platforms are right for different business. The best thing you can do is to take a look at the various plans and consider what effect it would have on the daily operations of your business and the effect it would have on your personal life.
Over the last few months, Adventure AD Agency has decided to try out Hootsuite to assist in managing all of our clients social media accounts, and thus far, it has been an exciting and rewarding process. If you don’t want an advertising agency managing your social media, perhaps consider a social media platform instead.
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