4 Ws to Event Advertising
Planning and organizing an event can be a fun and exciting challenge. You will be busy calling vendors, organizing lists, and scrutinizing all the little details that bring an event together. You will be so busy with decision after decision though that researching what advertising you need to use will just seem like a pain.
However, if you want to have a successful event, you need advertising and a creative campaign to get people to your event. You will need to know where to advertise, when to advertise, and what to say. Here is everything you need to know to get started:
WHEN? - You want to have your marketing plan and everything ready when you announce the event. This way after the announcement you can continue to build buzz and excitement. You also want to make sure that people can go ahead and buy tickets or write down a date while you have their attention. There is an exception with annual events. It is never to early to start announcing those and advertising for them. Just increase you advertising as the event draws near!
WHERE? - The where depends on the size of your event and type. It also depends on what audience you want to have. However, social media and online advertising is a must for these types of events. Most often, people will buy tickets or RSVP online, so you want to use these online opportunities to make it easy for people to buy tickets.
However, in any event, it is all about your audience. If this is an exclusive event with a specific guest list, you are going to want to spend your time on direct advertising to those specific client. Email may be one of the best ways to reach them. However, a personal print invitation in the mail will be the most personal and the most effective. If this is a big event meant to bring in anyone, hit social media, broadcast it on local radio stations, and put up a few billboards in key areas. Finally, make sure you are on social media and utilizing digital. This will be the key to bringing up attendance.
WHAT? - Okay, so you know when and where, but what do you say? It is as simple as this blog post. You need to communicate the 4 Ws of the event. The When, Where, and What need to be clear and visible easily. You do not want to make the audience work for it. Finally, the most important thing you need to do is tell the audience WHY they want to attend. It can be quick and simple, but people need a reason to go whether for fun, for charity, or for another reason entirely.
WHY? - For this same reason, I am going to tell you why you need to advertise for events. Why do you need to advertise? Because people can’t go to an event they do not know about. Simple as that.
If you have an event you want help advertising, contact Adventure Ad Agency today, and we can help get you started!