LinkedIn: Overrated or Underrated?

Among the multitude of social networking sites, there is LinkedIn. If you are advertising already on Facebook, Twitter, and other sites like Instagram, you’ve probably been asking if LinkedIn is worth posting on when it means more work for you.  Well, it all depends on what your business could get out of it.

The real question is: Is LinkedIn overrated and not worth your time or is LinkedIn actually ignored and underrated as a great advertising opportunity?

First, let’s make sure we understand the purpose of LinkedIn. Like Facebook, LinkedIn seeks to connect people with one another. However, Facebook does this in a more informal social space, whereas LinkedIn is set up as a professional network.

Therefore, the content posted and shared on LinkedIn in some way directly links to this purpose.  Some examples of this content could be journal articles, industry news, and hiring opportunities. It is professional business content.

While some professional content can make its way into Facebook and the more social cultural sites, the social content of Facebook and Instagram would stick out like a sore thumb on LinkedIn. Image seeing a gift card give away or a pop-culture video ad on LinkedIn, it would be weird.

Essentially, the take away is that LinkedIn is a professional site where sharing knowledge, resources, and experiences is appreciated and can enhance your brand and reputation, but the direct promotion and marketing of your products and services belongs more on Facebook.

Now to answer the question, is LinkedIn overrated and not worth your time or is LinkedIn actually ignored and underrated as a great advertising opportunity? It depends.

We know that seems like the easy answer, but it is the truth. In most cases, LinkedIn is an underutilized tool by business. Sometimes business lose site of the big picture and focus more on sales and promotions then building brand and reputation.

However, maintaining a LinkedIn can just be overrated for small companies that do not need or want to be spending precious time and resources on something that will unlikely affect their business. Would having a LinkedIn make a big difference on a small boutique store? Probably not.

Take this with a grain of salt though, whether or not you should use LinkedIn also depends on your industry and personal business. If you have questions about your social media strategy, feel free to contact us today with any questions or concerns.

Why Business Should Businesses Use Advertising Agencies?

You may be wondering why business really go to the extra trouble of having an advertising agency or marketing firm do all of their advertising work. The secret is because it is actually the opposite of extra trouble – it’s easier. 

While there are many different reasons businesses choose to go to an agency for help, it all ends up being about the business decision.  It is the simple business questions of do I have the time, resources, and energy to devote to this or would it be both better and less expensive to outsource this. The business that find the answer to this question to be yes are the ones who benefit the most from going with an agency.

However, choosing an advertising agency is not just about reducing costs or saving some time.  It is just as much about enhancing the quality of your advertising. Just because you may be able to do it and check the box does not mean you can do it well and effectively on your own.

For advertising agencies, advertising is their full time job.  For you, it’s not. Naturally, agencies have more knowledge and expertise to bring to the table so that your advertising strategy and plan is better thought out and more effective.

Plus, using an agency can be a very efficient decision. It gives you one person to field all the calls from TV, radio, billboard, etc. advertisers who want you to pick them for your ads.  They can shift through the nonsense and bring you the best options.

It also puts all your advertising in one place so that your TV ads coordinate with radio and social media, and it puts all of your advertising billing together so it is one bill. You can clearly work with and keep track of your budget.

If you have any questions about why to consider and advertising agency for you business, contact Adventure Ad Agency today. We would be happy to explain the many benefits and even the few drawbacks that choosing an agency can provide.

7 Content Ideas for Social Media

Are you tired of posting the same old thing on Facebook and across your social media pages? It may seem hard to come up with new ideas, but there are all sorts of things that can be relevant to you and your audience.

 

What you need to remember is that what you post should primarily help your audience, not you or your business. Here are some fresh ideas on what to post on social media:

 

  1. FAQs - Answer a question that is on your audience’s mind. This can be with a simple question and answer post. Give them a solution to a problem. You could even have a live sessions where the audience can ask questions to you in person.

  2. Customer Survey - Make your customers feel important - because they are. Posting a customer survey will not only make your customers feel heard, but it will let you know what you need to do better.

  3. Challenges - Posting special challenges for your audience is a great way to engage them on social media. It can be as simple as sending in a selfie of themselves with food from your store or products you sell.

  4. Inspirational Quotes - We all need a little inspiration some time, and so do your social media followers. While you cannot do this often, it is okay to throw in an interesting and relevant quote sometimes.

  5. Social-only Promo - One way to make your followers happy and interested is to occasionally offer promotions only to people following you on social media.

  6. Behind the Scenes - People love to know that behind the business there are real people. It make your customers more loyal and more engaged, so go ahead and snap a behind the scenes picture and post about an employee’s 10 year work anniversary.

  7. Hacks, Tools, and Cheat Sheets - People love to think you have a trick up your sleeve, and they love it even more when you share it with them. While things you do at your job every day may seem boring to you, they could be interesting to your audience. For example, if you own a roofing business, make a cheat sheet on how to do a simple inspection.


We hope these ideas will refresh your social media calendar and restart your creative juices. If you have any questions, Adventure Ad Agency is here to help.

4 Ws to Event Advertising

Planning and organizing an event can be a fun and exciting challenge. You will be busy calling vendors, organizing lists, and scrutinizing all the little details that bring an event together. You will be so busy with decision after decision though that researching what advertising you need to use will just seem like a pain.

 

However, if you want to have a successful event, you need advertising and a creative campaign to get people to your event. You will need to know where to advertise, when to advertise, and what to say. Here is everything you need to know to get started:

 

WHEN? - You want to have your marketing plan and everything ready when you announce the event. This way after the announcement you can continue to build buzz and excitement. You also want to make sure that people can go ahead and buy tickets or write down a date while you have their attention. There is an exception with annual events. It is never to early to start announcing those and advertising for them. Just increase you advertising as the event draws near!

WHERE? - The where depends on the size of your event and type. It also depends on what audience you want to have. However, social media and online advertising is a must for these types of events. Most often, people will buy tickets or RSVP online, so you want to use these online opportunities to make it easy for people to buy tickets.

 

However, in any event, it is all about your audience. If this is an exclusive event with a specific guest list, you are going to want to spend your time on direct advertising to those specific client. Email may be one of the best ways to reach them. However, a personal print invitation in the mail will be the most personal and the most effective. If this is a big event meant to bring in anyone, hit social media, broadcast it on local radio stations, and put up a few billboards in key areas. Finally, make sure you are on social media and utilizing digital. This will be the key to bringing up attendance.

 

WHAT? - Okay, so you know when and where, but what do you say? It is as simple as this blog post. You need to communicate the 4 Ws of the event. The When, Where, and What need to be clear and visible easily. You do not want to make the audience work for it. Finally, the most important thing you need to do is tell the audience WHY they want to attend. It can be quick and simple, but people need a reason to go whether for fun, for charity, or for another reason entirely.


WHY? - For this same reason, I am going to tell you why you need to advertise for events. Why do you need to advertise? Because people can’t go to an event they do not know about. Simple as that.

If you have an event you want help advertising, contact Adventure Ad Agency today, and we can help get you started!

Three Keys to Planning a TV Commercial

Television is a great channel for advertising. It allows you to reach a broad audience and establish contact with your potential customers. Because of the nature of commercials, it also allows you the opportunity to provide information about your product and service.

However, before you go at it, it is important to know that planning and executing a TV commercial can be hard work and can involve a lot of people. Not to mention, it can be more expensive to film and prepare the commercial than actually paying to air it on television. Here are out three key things to keep in mind while planning a TV Commercial.

1. Decide on a reasonable, simple message.

The first thing you need for a commercial is a good simple idea. Remember you should keep it short from 15 to 30 seconds. Despite this short time frame, you still need a message to communicate to your audience. Whether it is who you are or what you do, the message is the major point of the commercial. Before you spend all the time and money, you need to make sure at the end your commercial will achieve your end goal of bringing in more clients.

 

2. Set a budget.

As with anything, money is a big factor. In your plan, you need to get down to the dollar signs. The biggest mistake people make is not realizing all the things that go into making a commercial and all of the expenses. You should start by making a list of everything you think you will need and look further and see what you really need. Depending on how complex your commercial is you may need more or less.

3. Research

Finally, you need to do your research. Look at what other competitors are doing with their commercials. See what has worked well for other business owners in your industry. Talk to your director or an advertising agency that frequently works on these to give you guidance.

Remember, your first commercial will be hard. It is a learning process, and every time you will improve. However, if you keep these three simple things in mind, you are off to a great start.

Developing an Online Presence

When people want to find your business, they open up their favorite search engine and they type in what they need. If your lucky, they already know your name, and they will search for your business. If you’re not as lucky, people will simply be searching for the service that they need. Developing a web presence that is accurate, findable, and easy to navigate is key to winning both of these sales.

 

Let’s start by taking a look at these two cases. In the first, the person already know your name, but they are searching either because they want to learn more and possibly find your phone number, address, or other contact information. However, if they cannot easily in at least less than a minute get to that contact information with a simply search, you have a big problem.

 

In the second case, the person is looking for someone to hire to serve a need in their life. You want their search to turn you up as quickly as possible. Most often, people do not go past the first three search results they get. Here it is critical to work on search engine optimization to ensure you are reaching those potential customers.

To solve both these problems, you should start by trying to achieve three things: be accurate, be findable, and be easy to navigate.

 

Be Accurate. The first step is making sure that once people find you online, the information is correct. This may seem obvious, but there are a number of different online listing sites and other databases that have your information. You need to step back and go through each of these to make sure all of the information is consistent and accurate. You don’t want three phone numbers and two addresses out there. In fact, search engines will penalize you for this inconsistency in ranking.

 

Be Findable. SEO seems to be the scary buzzword everyone is using these days, but the idea is simple - be findable. If you’re not showing up in the top three search results of Google, Bing, etc., take action. You already have a head start when you make your online presence accurate. To help with your organic search results, work on your website, enhance your brand, and encourage customers to leave review. All of this will boost you above competitors. Plus, it is just good business. If this is not enough and you are in a competitive market, you can pay to appear higher using campaigns such as Adwords.

 

Be Easy to Navigate. Finally, make sure that once your customer reaches your website, they can quickly and easily find what they are looking for whether it is contact information or services. To the extent that you can control it, also make sure that outside websites listing your information are clear and make sense. The first step in doing this is the first thing mentioned in this post - be accurate.

If you have questions about how to optimize and develop and online presence, contact Adventure Ad Agency today. We can help you develop a plan and create consistency in your online presence.

If you have questions about how to optimize and develop and online presence, contact Adventure Ad Agency today. We can help you develop a plan and create consistency in your online presence.

Yelp and Your Business

The days of phone books are almost gone, and online directories have already become a reality. To combat this change, many business are sprucing up their website and finding ways to amp up their online presence. If you are a local or small business, you have probably considered setting up a business page on yelp, but is it really worth it?

 

First, setting up a yelp page is fairly simple. In just five to ten minutes, you can set up your business page or claim a business page if one already exists. You will simply have to verify your affiliation to the business by entering a verification code sent to the business phone. With something this easy, it is hard to say no to.

After the site is created, you can add your business location, phone, and other information. The site allows you to include pictures. While the actual amount of stuff you have to put up is minimal, the impact can be great. I mean phone book ads never had to be huge and flashy.

Second, Yelp is actually a great resource that is widely used. It is an especially important tool for small business like restaurants or medical offices. Yelp is a great platform for potential clients in business like these to not only find you, but to get access to reviews and feedback. This review function is what draws in consumers.

 

Finally, Yelp is just another way for people to find you. For many people, the internet is as far as their research will go. It is their world, and the more opportunities you give people to find you the better. Yelp is a simply easy way to make sure you are reaching more people.

 

Best of all, once it is set up it will require very little maintenance, so yes Yelp is worth it. Phonebooks are a thing of the past. Don’t wait, sign up for Yelp and other similar sites today.

Top Tips for Time Management

Our world is constantly on the go, and the business world is no exception. At work, people are often balancing multiple projects at once, while still needing to find the time to manage their daily tasks and duties. When you have so many things going on, it can be easy to lose track of time and to fall behind. Advertising may seem like the last thing you have to worry about.

 

Nevertheless, it is actually very important to you business that you stay on top of advertising just as much as production or human resources. It impacts your business and your sales just as much. People won’t buy your product if they don’t know about it. The bustle and stress of work may be holding you back if you are not utilizing time management techniques. In fact, simply implementing some of these ideas can create a huge difference in your professional and even personal life. It will also ensure you don’t leave anything out.

Here are our top tips for time management:

 

  1. Calendar and Lists. If you are not a list person, become one. Time management starts with being organized. In order to manage your time wisely, you are going to need a clear idea of what you have to do and by when. Keeping and up to date calendar and keeping daily or weekly to do list will help keep you focused and on track. This is also a great opportunity to use technology like your phone that is easy to use and portable.

  2. Prioritize. Next, you should make sure you have a system to prioritize your work. Use one of your lists and maybe color code each activity based on its priority. Priority could be based on due dates or even importance. You want to make sure you handle the important big tasks and don’t forget about them.

  3. Divide and conquer. Another time management technique is to split up your weekly tasks or monthly tasks across a period of time. Instead of trying to get all of your reports done the day they are due, you could schedule out an hour a day to work on long term projects. While sometimes other tasks may take priority, this will hopefully lessen your long term workload and keep you from pulling an all nighter on reports.

  4. Subtract. Take a look at your average week. What do you do that is not really important? Do you have unnecessary meetings with people and never get anything done? Do you waste time trying to get a machine to work? Find a way to subtract the things that steal your time. Maybe you don’t need a daily meeting with your staff, perhaps a weekly meeting is fine. It would give you the ability to have more to talk about and more work to get done at the meeting.

  5. Keep Notes. Often, we waste a lot of time trying to remember or find old information. Create a system and keep detailed notes. This will help you avoid wasting time trying to repeat a similar project. If you keep all the information from your advertising last year for example, it will be easy to evaluate what did and did not work and plan better for next year.

Three Most Common Advertising Mistakes

No one likes to make mistakes, but we are human and we all do it. All too often we fall into a routine and slip into these silly advertising mistakes that hold our businesses back. Are you making these common advertising mistakes?

 

Number 1: Repeat offenders.

 

If something is working, keep doing it. However, as humans, we have the tendency to want to stay in our comfort zones. This way mean using the same advertising strategy year after year, or it can be as basic as posting the same thing week after week on social media. While it can be hard to always be thinking of fresh new ideas, that is not the most important part. The most important thing is that you stay on top of new ideas and new trends. Don’t settle for repeating the same thing over and over again.

 

Number 2: Too trendy.

 

At the same time, don’t get too ahead of yourself. You might be itching to try a facebook live video, but don’t try it right away. Do you research. Check out other Facebook live video strategies. See how other businesses are doing it, and try shooting a video that is not live and see how it turns out. While new trends can be exciting, it is important you do your research and practice before you jump on the bandwagon. Also, just because something is trending does not mean it is the right thing for you are your business.

 

Number 3: Deadly assumptions.

 

We make a lot more assumptions that we realize. We assume that something won’t work for us. We assume that our target audience is mostly male. These assumptions however can be very wrong. Don’t assume, get the data. Look at Google Analytics and look at research, find out who your audience is through surveys and polls. If you put the time into getting to know your clients and their needs, your advertising will improve. Also, don’t be afraid to try something new. Don’t assume it won’t work just because you have never done it.


How did you do? Are you making these common advertising mistakes? For help escaping these mistakes, contact Adventure AD Agency for helping sprucing up your strategy.

How to Develop A Marketing Plan

Advertising and marketing is not simply coming up with an idea and executing it. It involves research, planning, and strategic thinking. This all starts with creating and developing a marketing plan.

Creating a marketing plan though is a lot more work than it may appear at first glance. It takes time and a serious evaluation of your business. To help you create your own marketing plan, we have outlines the steps to a successful marketing plan.

 

  1. Identify business goals and objectives. To start off, you want to make sure you align everything you do with the existing brand and goals of the business. You want everything you do to build off the values and brand of the company and to further it. These goals and objectives should be kept in mind throughout the marketing plan.

 

  1. Perform market, product, and customer analysis. Set the target audience. Next, you need to seriously examine your product and the market it is in. This will allow you to strategize the best course of action. It will help you identify what is unique about your product and gives your a strategic advantage. Also, this is the time where you identify who your audience is. Who will be your potential customer? Using research and analytics tools, you can further categorize your customers by demographic and behavioral information.

 

  1. Employ a unique selling proposition. The work done in the last step to help determine what is unique about your product will help you develop your unique selling proposition. This is what your marketing and advertising should be centered around. It will give you content for your advertising.

 

  1. Align pricing and positioning. Before selling anything, you also need to set up the pricing and position in the market place. The product and market research done previously will allow you to determine this and set the best price for the market and consumers.

 

  1. Select best channels. Finally, you need to select where and how you want to advertise. You have the content for the advertisements and marketing with the unique selling proposition. You have the pricing and target customer base. Now, you need to decide what channels are best for that message and those customers. Is it social media or television? Is it print or billboards? This is up to you.


We hope this outline helps you create a great marketing plan. For help with marketing and advertising, contact Adventure Ad Agency today!

Ted Talks You Need To See

One of the best things about working in the advertising and marketing industry is that the industry is constantly evolving and changing. There is always more to learn and new concepts to try out, and one of the best ways we learn and grow and become better advertisers is by listening to other people.

 

This week, we have compiled a list of some great TedX talks that we think are great to either expand your knowledge of marketing and advertising or to simply entertain you and expand your mind.

 

What if there was no advertising? | George Nimeh

 

We're All in Marketing: What Evolution Tells Us About Advertising | Ethan Decker

 

Sex sells! And other mythologies of advertising | Greg Ippolito

 

The Stockholm syndrome of advertising | Jacob Östberg

 

Can advertising save the world? | Jeff Rosenblum

 

When advertising works | Siu Hung Ng

 

Let us know your thoughts!

Are TV Commercials still relevant?

In the media obsessed culture we live in today, it seems like more and more people are turning to the internet and social media, and more and more advertisers are drifting away from traditional television advertising to digital marketing and SEO.

 

Even when people are watching TV, they seemingly always are also on some other device, whether it be their phone, tablet, or computer. The question remains on advertisers’ and business owners’ minds, are TV commercials still worth my advertising money?

 

Good news - TV still is an extremely effective way to advertise to audience. Don’t believe me? Well, in 2015, the results from a study conducted over a five year period from 2010 to 2014 by the Marketing Analytics company MarketShare showed TV “remains the most efficient vehicle through which to drive consumer purchases, out-delivering digital media (display and social), print and radio.” This study was highlighted in depth in an article by AdAge and featured by CNBC and AdWeek.

In fact, the study found that when comparing performance across similar spending levels, TV averaged four times the sales lift of digital advertising. Other interesting information from the study showed that TV advertising was particularly effective for automotive brands, especially luxury brands. This may seem a bit unbelievable, but this is not saying that online and digital advertising is ineffective. This is simply saying that TV advertising is still the best ROI and most efficient way to market your brand and your product.

 

Nevertheless, MarketShare goes on to stress in their study that this does not mean you should simply throw all your ad dollars into TV advertising and forget about radio, print, and digital. A well-balanced strategy incorporating all of these channels is the strongest way to build your brand and sell your product. The point simply is don’t move those advertising dollars away from TV just yet!

Understanding the Marketing Cycle

Like the natural environment, the marketing field is cyclical. As soon as you create, plan, and execute a strategy, it is time to start back at the beginning building a new plan. The world around us and our business are constantly changing, and so must our businesses.

 

While it may seem boring to talk about the marketing cycle, it is crucial to identify and understand each part of the cycle. Too often, people skip steps and end up with less effective marketing strategies, because they don’t stop to identify their audience or consider their goals and objectives.

 

Consider these five parts of the marketing cycle. Are you making sure to carefully work on each step before jumping ahead to executing?

 

  1. Identify - The first step is to identify what exactly you want to do. Go back to the Ws! At this point, you need to sit down, decide your target audience, decide what you are promoting, and decide what you are saying before you can decide how you want to promote it.

  2. Brand - Next, align this goal with your brand or with a redesign of your brand. Bring your ideas back to your businesses core business proposition. What is your message about your company going to be?

  3. Plan - This may be the most overlooked step. Planning is simply not scheduling. Planning involves going back, understanding your target audience, calculating proper pricing, and more. It means taking the time to make sure marketing is done right.

  4. Execute - Finally, the moment you’ve been waiting for. Go out there and execute, but do not forget to celebrate and enjoy. Be proud of your company and what you have accomplished.

  5. Evaluate - At the same time, after celebrating, don’t forget to come back and evaluate what you did. Be critical, and understand there is something you could have always done better. This will prepare you to start the cycle over again and better identify who, what, and where next time.

 

While these five steps may seem obvious, make sure you aren’t missing any in your marketing process. Missing just one can be detrimental to your overall campaign, and when something is this easy, there is no reason not to do it right the first time.

Is Billboard Advertising still relevant?

As consumers, we are flooded with thousands of advertisements every day. Even sitting on traffic on the way to work, we are bombarded with radio ads and billboards. The questions is - do people ever really stop to look up and notice billboard advertisement or do they blend into the background and chaos.

 

The truth is billboard advertising is popular for many reasons. It gets advertisers’ quick and clear messages visible to large amounts of people in simple, eye-catching ways when done effectively. The messages are able to reach a relatively diverse group of people and have proven to effectively increases brand awareness and recognition, as well as lead to increases in sales. The audience is guaranteed, and hopefully, the consumer will have a better chance of finding your store or product.

However, in this 21st century we live in, more and more people are on talking on bluetooth while driving or playing with a tablet while in the passenger seat. The question remains - Are consumers really engaged? And don’t billboards have downsides? Well, yes and yes.

 

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People do only get a small and quick window in which to view your ad, so the ad does need to be short and sweet. Plus, visibility relies on the weather and people paying attention. You cannot specifically target an audience segment well, unless your characteristic is geographic.

 

However, in 2009, the Arbitron National In-Car Study was published by Senior Media Research Analyst Diane William and cited in an recent article by Forbes. In this study, it was found that “71% percent of travelers often look at the messages on roadside billboards” and “37% report looking at an outdoor ad each or most of the time they pass one.” While this study was done quite a few years ago, this information is quite interesting and is still relevant today.

 

According to the study, “55% of travelers have noticed a digital roadside billboard in the past month and nearly one-third 32% have noticed one in the past week.” Since digital boards are becoming more and more common this is important to learn.

 

Finally, the study goes on to discuss many other findings. Not only does it prove that viewers actually learn information from billboards, but it also shows viewers recall seeing a wide range of actionable information or information they actually decided to act upon. Plus, billboard advertising was show to be “one of the last messages a consumer receives before making a buy decision” making it critical in the final decision process.


Therefore, billboards are actually extremely powerful advertising tools. Perhaps yes, people are more distracted and less aware of billboard. Yet, billboards still appear to be powerful and effective forms of advertising when done correctly. For helping with your next billboard or for more information about billboard advertising, contact Adventure Ad Agency!

How to Create and Effective Billboard

Billboard advertising is a fantastic and effective way to get your message and your brand out there. However, due to the nature of billboards, it is critical for your to have an engaging, clear and simple billboard that people can quickly understand as they drive by on the highway on the way to work.

 

Unlike print media, people cannot read and re-read your advertisement or put it aside to come back to later. With billboards, you have a matter of a few seconds to make an impression on your audience. If your billboard is too complicated, they won’t be able to find the information they need to know. If you billboard is boring, they might not even see it. Then again, if it’s too in your face, it may be distracting and hurt your brand.

 

 

Here are some simple tips to keep in mind when designing a billboard:

 

  1. Keep it short and sweet. This is not the time to be long winded. Six seconds is about the average time a consumer has to view a billboard, so you should use no more than six words in your advertising message. Any longer and they simply won’t have time to read it. While you may wish for traffic, this won’t normally be the case. Be concise.

  2. Be engaging, not distracting. A great benefit to a billboard is that you can be visual and use creative graphics to get your consumers attention. Making sure your billboard is eye-catching and worth looking at can make or break your billboard. At the same time, don’t be a distraction. Causing accidents on the highway and irritating drivers is not the way to build a good brand reputation.

  3. Build Brand and Awareness. If you expect someone to call you by getting your phone number from a billboard, know that just won’t happen. Billboards are to increase awareness. It is to inform your audience who you are and what you do. Your audience can go to the internet to get your number if they know your name!

  4. Quantity, just as important as quality. One billboards won’t cut it. They are best in groups. This will give someone the repeated opportunity to view your billboard. While you may not want to pay for more than one, you should either be all in or be all out.

  5. Make it Readable. The biggest rookie mistake one can make is making the font too small and the logo too big or vice versa. You need to make sure that people are going to be able to read this comfortably from their car. People can’t take their eyes off the road, or off their phone if they are a passenger, for too long.

 

Billboards are effective advertising tools that can yield great results when designed correctly. For help and to ask questions about billboard advertising, contact Adventure Ad Agency today!

How to Stay Organized

In any marketing department or advertising agency, staying organized is an important part of making sure everything's running smoothly. From keeping track of invoices to managing social media, strong organizational skills are a must.

Unfortunately, organization doesn’t come easily for everyone. The problem is most people think being organized is harder than it actually is. Most people avoid it then, making it even harder to be organized.

The number one way you can be more organized is by doing a little bit everyday. Set aside five minutes during your day whether it be first thing in the morning or right before you walk out the door to clean stuff up. Even if you make the simple effort to clear your desk off once a day, it will be a lot easier and more manageable than trying to do it at the end of the week.

Another great way to stay organized is to keep and maintain a planner or schedule. Personally, if I don’t write it down, I will forget, and having one place to keep all your important dates and deadlines is a great way to keep your desk from being covered in unreadable sticky notes. Keeping a planner will also give you a main source to store important information like passwords and wifi codes for when you need them.

A simple way to avoid clutter and disorganization is trying not to eat at your desk. Nothing gets in your way more than food and trash, and if you you have a coffee cup or a drink, make sure you have a lid. Nothing says a mess like a spilt cup of coffee.

Finally, remember that organization is not cleaning, it is simply an intentionally effort to arrange, prepare, or structure things. You may make the argument you like messy and you work in chaos. It is okay to be messy, but you can be messy and organized at the same time.

If your five minutes every day of organizing makes more piles and more paper, that is great as long as you get to all of your meetings on time and don’t lose track of that password. Everyone has a different method, just make an effort to find the best way for you to stay organized.

What is SEO?

You may be wondering what does the acronym SEO mean. Turns out, those three letters stand for search engine optimization. While that phrase sounds nice, what does it actually mean? What is search engine optimization?

Search engine optimization or SEO for short is the process of using concentrated strategies and methods in order to obtain a high ranking page placement on search engines in order to enhance traffic to a website. This kind of direction of traffic to sites through search engines is called organic traffic, whereas typing the url of the website you want to go to directly in is direct traffic.

All too often the first thing people do when they have a problem is Google it, and sometimes the winner of who gets the business is simply the first person to come up as a search result. Since so many people use search engines then, optimizing search engines or optimizing your rank on these platforms is critical for businesses.

However, how do people affect their rank on search engines? The website Search Engine Land provides a great video explaining SEO in even more detail and also goes into the different factors that affect your page rank. The creative way they highlight these factors is in their “Periodic Table of SEO Success Factors, as can be seen below.


This table simply highlights the many different factors these search engine algorithms take into consideration when determining page rank. The overarching categories of factors are content, architecture, HTML, trust, links, personal, and social. From there, these categories look at all different types of things from speed of service and answers and quality of content to number of links and the trust associated with the website.

Controlling all of these variables may seem like an immense tasks. However, by increasing your rank in search engines, you can directly increase business with zero to small amounts of money spent. The goal should be to start with enhancing one or two of these aspects, and when you finish, simply move on to two more.

For more information about SEO, see our informative infographic on the new versus the old SEO that explains why SEO is so important.

 

 

Published: 3.22.17

Top Advertising Must - Reads of 2017

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While so many of us prefer to pick up our laptop, tablet, or cell phone to get the latest in advertising and marketing news, there are some worthwhile books out there that can help big or small businesses to better understand their audience and to improve their advertising strategies. If these books aren’t on your list for 2017, they should be.

 

  1. The Tipping Point by Malcolm Gladwell - This book may not be your typical advertising read. However, this non-fiction book uses illustrative examples and stories to explain human behavior in an engaging and dynamic way. Reading this book will change the way you think about ideas and marketing products.

 

  1. Steal Like An Artist by Austin Kleon - A fun, short read, “Steal Like An Artist” is a step back to the basics. It is a reminder of how good, innovative ideas are born. An inspirational read this book is the perfect boost you need to keep your ideas fresh and exciting.

 

  1. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan - New to the business scene and looking for a starter guide to advertising, but you find all the other how to advertising books boring? Give “Hey, Whipple, Squeeze This” a try! In a fun and imaginative way, the author will bring you into the narrative while also teaching you useful information about advertising.

 

  1. Positioning: The Battle for Your Mind by Ries and Trout - Straight-forward and all about advertising, this book will teach you the fundamentals on how to position your business, as well as your products or services. From learning to harness your competitive advantage to understanding how to forge ahead in the industry, this book is a basic.

 

  1. Caffeine for the Creative Mind by Stefan Mumaw and Wendy Lee Oldfield - A slightly different type of book, “Caffeine for the Creative Mind” is a practical workbook filled with exercises for you brain. Feeling sluggish and out of good ideas. Try these mental workouts. As a result, you will better be able to approach problems by considering new perspectives. Your advertising will improve as you reconsider your approach and strategies.

 

Published: 3.15.2017

Keys to Designing a Killer Infographic

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Don’t know what an infographic is, but you want to learn? Love infographics, but you’re running out of new and fresh ideas for your latest project? Never fear. Infographic help is here.

Infographics are fun creative ways to communicate information to an audience through images and graphics. The easiest way to think about the infographic creation process is as a process of data visualization. In other words, you are turning numbers and statistics into charts and pictures.

For example, instead of telling the reader that 80% of all of the people in the world love pepperoni pizza versus the 20% that love cheese more, you could put this information next to an image of pizza filled 80% with pepperonis and 20% with cheese. The visualization of this data is not only more fun, but also more engaging for the audience and thus it is more likely the audience will may attention and remember.

However, it is not always easy getting from A to B. It might feel like you are climbing a mountain without the proper equipment if you have never done this before. Don’t worry. Here are some quick tips to get you started or to ground you back in the basics if you are out of ideas.

Decide on the practical. In the stress of getting started, we are so excited to get going that we forget to start with the basics. Before you create an infographic, you need to remember to ask yourself three critical questions: Who is the audience being targeted? What do they need to know? How will this information be communicated to them?

These three questions will get you focused and help you throughout the rest of your project. You can’t start being creative until you know what you are saying and to whom. Plus, you need to know how this information will be delivered. This will determine the size, shape, and maybe even the color pallette. There is nothing like designing the perfect infographic only to realize the magazine you are printing it in has wider pages and the colors you used won’t print correctly. Make sure you figure out the quality and size qualifications and more before you start.

Less is more. Sometimes we are so stressed to be creative we over do it. Often, the most effective infographics only use two or three colors. Simplicity often allows your data to be communicated more clearly. If you are experienced with creating infographics, this is an important reminder for you. When I hit a creative block, I stop and clear the slate and start all over again from scratch focusing on the basics.

Scour the internet and world for ideas. Being creative may seem an overwhelming task, but great ideas are out there just waiting for you. The first thing I do before creating an infographic is seeing what has already been done. By doing this, I learn what I do and do not like. Then, I can come back to my work, incorporate ideas I do like, and be sure not to use the ideas I didn’t. Usually, starting by emulating others ideas gets you started, and from there, the good, pure creative ideas will come naturally as you play around with concepts.

Finally, find a program you like and learn it! At the end of the day, if you want to be successful at infographics, you are going to need to use some sort of program. Whether it is an online infographic program or Photoshop or Illustrator, you are going to need to pick one, and once you do, explore. Click buttons, try things, play around. Don’t be afraid to google and youTube how to videos.

The more you explore, the better and more creative your infographics will be. If you are familiar with infographics and out of ideas, try playing with a feature you have never used before or switching to a different type of program to freshen your perspective.


Whatever you do, the key to designing a killer infographic is just getting out there and playing around. The more experience you have and the more you have fun you have doing it, the closer you are to creating awesome infographics.

 

 

Published: 3.8.17

Are Social Media Scheduling Platforms Worth It?

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As more and more businesses jump into social media advertising, the more work it seems needs to be done. While Facebook provides the great service of allowing you to schedule your posts, other social media sites such as Twitter, Instagram, or even LinkedIn don’t. While it may seem simple enough to hire a social media manager or two to take on the extra workload and schedule posts throughout the day, the workload does not actually need to be as heavy as it seems.

Many different platforms have come out to allow you to schedule your posts through their application and it posts to social media for you. The major player is Hootsuite, but there is also other platforms such as Social Booster, Buffer, Sproutsocial, and more that are more or less similar to Hootsuite.

Some of the different services include management tools for managing several different social media accounts on one screen, post scheduling, detailed analytics reports, and help with social media campaigns and promotions. While it may seem easy enough to do it all yourself and not spend the money on a social media scheduling platform, here are three simple reasons we think it might be worth it for your business.

  1. Increased and more engaged viewership. The time of day that you post can have a big effect on how many people see your post and how many people are actually paying attention to the post. There have been many studies done on exactly what is the best time and day of the week to post on the different social media outlets. Through platforms such as Hootsuite, you not only can schedule the post to make sure you hit the perfect time for your audience, but also the Hootsuite software can actually autoschedule the post for you in order to reach the most people.
  2. Time is money. As the old saying says, your time might be worth the money. How much time are you spending making sure you’re staying up to date on social media that you could rather be using to improve another area of your business or even to have more time with your family? Do you have a big project you keep pushing to the backburner? If this is the case, the money might be worth it. Honestly, with the help of platforms such as Hootsuite you can cut your time about in half just by not having to log in to each account before you use it and constantly flipping back and forth.
  3. Other features actually make your social media better. Many of these platforms provide additional auxiliary services that will actually make your social media better. For example, social boosters providers 24/7 customer support. Hootsuite provides education videos and assistance in launching a social media campaign. In fact, simply having a platform I have found encourages me to do more with social media, to be creative, and to see how I can improve my posts day by day. Not only will the programs teach you, they will force you to grow and grow your business.

At the same time, social media platforms are not for everyone, and different platforms are right for different business. The best thing you can do is to take a look at the various plans and consider what effect it would have on the daily operations of your business and the effect it would have on your personal life.


Over the last few months, Adventure AD Agency has decided to try out Hootsuite to assist in managing all of our clients social media accounts, and thus far, it has been an exciting and rewarding process. If you don’t want an advertising agency managing your social media, perhaps consider a social media platform instead.

 

 

Published: 2.28.17

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